DAILY ASSIGNMENTS
For Unit I and Unit II
click here
Unit III – Mass Media
Tuesday February 18
Lecture: Mass Media, the Individual and Society:
Information, Persuasion, and Entertainment
Read:
Mass Media Introduction (if school was cancelled
on Monday, read this for Wednesday)
Wednesday February 19 Mass
Media, Information, and Democracy
Read:
Media in
Democracy
Read:
Democracy and the Media
STUDY
QUESTIONS
Read:
Mass Media Introduction (this is the text of
Tuesday's lecture)
Friday February 21
Quiz 6
(covers lecture and readings from Tue - Fri. Quiz
will be "open book & notes")
Mass Media Ownership
Read:
The Media Cartel
Read:
http://www.creativecommunity.us/page/page/305114.htm
(Position paper on limiting ownership of media outlets)
Read:
http://www.calendarlive.com/tv/lowry/cl-et-lowry15jan15,0,4149354.story (FCC
Director Michael Powell on diversity in
information media).
View:
A chart of
the major media giants -- Click on a couple of media conglomerates to
see what they own that you
buy and use.
Read:
Does Big Mean Bad?
STUDY QUESTIONS
Monday February 24
Information v. Knowledge
Read: "Informing Ourselves To Death"--
http://world.std.com/~jimf/informing.html
Study Questions
Read:
Generation IM
Video: Data Smog (in class).
Tuesday February 25 The Media and the
War
Homework: Watch a national
television 30 minute news cast (CBS, NBC, Fox or ABC)
How is the news made "entertaining" with special effects, compelling visuals, dramatization
of conflict? How complex is the
analysis? What questions are not asked and answered?
What news
events do not get
presented in the 30 minutes? Test Postman's thesis.
Read:
Neil Postman, "Amusing Ourselves to
Death: The Huxleyan Warning"
Read:
That's
Militainment
Video (in class): Now with Bill
Moyers. (You can read the transcript of the video "Selling
the War" from
Jan. 31,2003)
Study Questions
Wednesday February 26
Trivialization
Read:
Media and Trivialization
Read:
http://www.aber.ac.uk/media/Students/jog9901.html (a summary and critique of
Postman's thesis
about "amusing ourselves to death" with television.
Study Questions
Friday February 28
Mass Media and the Visual Culture
Read: Information and The Visual Culture
(an analysis of the consumer society we live in and the
diminishing of rational
thought in a visual advertising culture.)
Study Questions
The Media and
Commerce: Advertising.
Monday March 3
Quiz 7
--
The quiz will cover the reading from last Friday and the first two readings
from today (Monday). Prepare the Study Questions for these readings.
You may use your Study Questions "notes" on the quiz
1. Read:
http://home.olemiss.edu/~egjbp/comp/ad-claims.html (advertising claims and
persuasion)
2. Read:
http://www.postwritersgroup.com/archives/good0703.htm (sex & violence in
ads)
3. Read:
http://www.adcracker.com/creativeideas/ (advertising techniques) -- browse
this site.
4. View:
http://www.adage.com/news.cms?newsId=36970 (look at these ads and check "previous" for Feb 3 -
"Test Dummies
and Drugs" -- and Jan
27 for Super Bowl ads
Study Questions
Tuesday March 4
Advertising and the Good Society
Assignment: Bring
magazine ads to class that associate a product with some image of success or
happiness or achievement of
the "American Dream" (i.e., the "good life").
Project: Watch the
nightly national news on CBS, NBC, Fox or ABC. Analyze the ads and the use of
images of the "good
life" to
sell the products. How is the "ad world" different from the "real world"
presented in the news?
The readings for
wednesday and friday may or may not be assigned by your core Instructor.
The Topic of Privacy May Be Taken Up After The Break.
Check the "Web Links" page on the syllabus for information on advertising,
politics, and the myths and beliefs that ads exploit.
Wednesday March 5
The Individual in Mass Media Society
Read:
http://www.cco.caltech.edu/~rich/aspen.html
Read:
http://www.lawrence.edu/fac/boardmaw/Privacy_brand_warr2.html (Harvard Law
Review article by Warren and Brandeis)
Friday March 7
Right to Privacy vs the Public's Right to Know
Case Study: Richard Jewel:
http://www.cjr.org/year/97/2/jewell.asp
http://www.augustachronicle.com/headlines/102996/jewel.html
Case Study: Steven Hatfill
http://www.prospect.org/webfeatures/2002/06/rozen-l-06-27.html
http://www.sunspot.net/bal-te.hatfill04sep04,0,5143703.story
Browse:
http://www.rightoprivacy.com/ (Forum on privacy issues)
http://www.publaw.com/privacy.html (Privacy in the Workplace in an
Information Age, contains history of privacy rights)
http://www.article19.org/docimages/512.htm#prin1 (The Public's Right to
Know)
SPRING BREAK
Over the Break you should begin reading DeLilio's
White Noise
The War and The Media.
During Spring Break you should watch the news on TV and read newspaper reports about the impending War with Iraq. After the Break we will explore how the different media treat the news about the war, how the issues about the war are debated in the media, and how the media are used by our political leaders to inform and persuade the American people. There will also be issues of free speech, protest, and censorship to discuss.
To prepare for our discussions you should analyze how the media (especially TV) present the war to us, both in style and content. The readings you will find for Monday provide some background about the U.S.'s conflict with Iraq, our allies' positions and the arguments of those who oppose the war. This background will help you judge the nightly news reports as to balance, fairness, persuasive effect, etc.
Here are some internet sites you can visit for background information and current debates:
1.
Gunning for
Saddam (a Frontline documentary)
2.
The Evolution
of America's Policy Toward Iraq (a Frontline documentary)
3.
Is Truth a
Victim of War? (an interview with Dan Rather who recently interviewed
Saddam)
4. Journalists Prepare for War
5. Journalists
Build up Drama of War
6. War,
Media, and Loss of Advertising
7.
Bill Moyers
Interview with Chris Hedges on the "addiction" of War Reporting
8. Ellen Goodman:
Bush's
PR War (3/9/2003)
9. Ads of War
10.
The
Evolution of the Bush Doctrine of Preemptive War with Iraq with a
Summary Introduction
11.
Maureen
Dowd on The President's Press Conference and the Policy of Preemption
12. A Conservative's View:
Pat Buchanan on the War
13.
Advocacy
Ads on the War on TV
14.
John McCain on
the War: "The Right War for the Right reasons"
15. Lawsuit Questions
President's Right to Wage War --
Appeals Court Rejects
Suit
16.
Freedom Fries in
Congressional Cafeteria
17.
Free Speech on T-Shirt? Mall protest over t-shirt flap.
18. The
Media Gear Up For War Coverage: "TV's Battle Plan"
19. The official Defense Department Web Site for news on the War:
DefendAmerica.mil
20.
Joe Klein in Time on the Administration's Iraq Policy and Diplomacy
Monday March 17 Going to War: Pro & Con
John McCain on
the War: "The Right War for the Right Reasons"
Lawsuit Questions
President's Right to Wage War --
Appeals Court Rejects
Suit
Maureen
Dowd on The President's Press Conference and the Policy of Preemption
Sen.
Robert Byrd: Speech on Congressional Silence on The
War
STUDY QUESTIONS
Optional:
A Conservative's View:
Pat Buchanan on the War
Tuesday March 18
Sykes
Auditorium 9:30. Video "Behind Closed Doors": How the Bush War
Policy was Formed.
If you have
not read them yet, read the Monday assignments for today.
Wednesday March 19
Quiz 8
(The Quiz will cover the Monday
readings and the Tuesday video. You
may use your Study Questions and "Video Work Sheet" on the quiz).
Readings for today: Click here for
all the readings.
1.
Bush Bets Future on Success in Iraq
2.
U.S. Risks Isolation, Breakdown Of Old Alliances in Case of War
3.
Stability of Regional Politics Is At Stake in Bid to Topple
Hussein
4.
Striking Iraq Could Fuel Further Attacks on U.S.
5.
Economic Costs Could Weaken Bush Politically
Optional: "Lesson
from Troy" (Homer's Iliad and the Iraq war)
Friday March 21 Review for Exam #2
Monday March 24 EXAM #2 Study Guide
UNIT IV -- Art Issues In The Modern World
Tuesday, March 25
Introduction to art unit. Read:
Public Art Removed
from Carillon Bldg. in Charlotte
Read some
Letters to the Editor on the Carillon Art Removal
Lecture: Lisa Morton, Artist and Director of the Durham
Art Guild
Accenture Auditorium, Sykes 24, 9:30a.m.
Begin reading for tomorrow:" Publicly
Chosen Art: What Standards Apply?"
Wednesday, March 26
Topic: The question of quality in art
Read: "Publicly Chosen Art: What Standards Apply?" (see above)
Study Questions:
1. What
are the three functions of a work of art that we need to consider when we judge
whether art is good?
Explain each.
2. Can these three functions be
considered separately, or must they function together when we try to judge
quality in
art?
3. Be able to summarize some of the
difficulties we face when we try to decide whether a work or art is good.
4. What are the problems the National
Endowment for the Arts faces when it tries to decide which works of art
most
deserving of funding?
Friday, March 28
Topic: The elements of art, the question of quality.
Artspeak Activity and Writing Assignment: Go to the site Artspeak 101: Visual Glossary. Click on and read "definitions" (the elements of art). Print this page on the ten elements of art. Then look at the paintings on the Visual Glossary page as examples of the terms. You can click on the terms (in blue) to remind you of the definitions.
Write a 1-2 page paper on one of the paintings you find here by clicking on the "you choose" hyperlink. Here's how to choose your painting: Choose at least three pictures by checking the box, then click on "Make My Museum" at the bottom of the page. Look at your chosen paintings carefully and decide which one you like best. Explain why you like this painting, using as many of the ten elements of art from "the Visual Glossary" as possible. Be sure to identify by title which painting you are writing on.
Hand in this paper in class today. Late papers will be penalized one letter grade. This paper will count as one quiz grade, Quiz 9.
Monday, March 31
Topic: Preparation for Mint Museum. This is an important class day. You will get your worksheet for the museum in class today. Bring it with you to the museum tomorrow!
Reading: Edward Hopper. View Nighthawks Read about Nighthawks
Tuesday, April 1
No class or lecture. Trip to the Mint Museum of Art, located at 2730 Randolph Road. Visit the Mint on your own between the hours of 10:00a.m. and 8:00p.m. (closes at 10:00). Plan for your visit to take about 60-90 minutes. Admission will be free. Bring your worksheet and your student ID. Sign in at the front desk. If you need another copy of the worksheet click here.
Directions: Drive down Selwyn towards uptown Charlotte, continuing straight
when Selwyn becomes Providence Rd. Go past the Manor Theatre and take a right on
Laurel Ave. at the light. Follow Laurel to Randolph Rd. and take a right on
Randolph. The entrance to the Mint Museum will be on your right about half a
mile after you turn on Randolph.
Regarding influences on Hopper, his teacher Robert Henri had this to say about
art. Lisa Morton read it to us last Tuesday:
Art when really
understood is the province of every human being. It is simply a question of
doing things, anything, well. It is not an outside, extra thing. When the
artist is alive in any person, whatever his kind of work may be, he becomes an
inventive, searching, daring, self-expressing creature. He becomes interesting
to other people. He disturbs, upsets, enlightens, and he opens ways for a
better understanding. Where those who are not artists are trying to close the
book, he opens it, shows there are still more pages possible. The world would
stagnate without him, and the world would be beautiful with him; for he is
interesting to himself and he is interesting to others. He does not have to be
a painter or sculptor to be an artist. He can work in any medium. He simply
has to find the gain in the work itself, not outside it. Museums of art will not
make a country an art country. But where there is the art spirit there will be
precious works to fill museums. Better still, there will be the happiness that
is in the making. Art tends towards balance, order, judgment of relative
values, the laws of growth, the economy of living--very good things for anyone
to be interested in.
Wednesday, April 2
Turn in Mint Museum Worksheet.Topic: Artist Case Study: Read:
Jackson Pollack
Optional Reading: Modern Visions
Read:
Quotes
Study Questions:
1. In her opening lecture, Lisa Morton noted that all artists are subject to a
myriad of influences. As you read the first section (“The Artist”) of the
Pollock website, make a list of people, places and ideas that had an impact on
his work.
2. As you read, be sure to take time to look at the development of Pollock’s
painting as seen in the various illustrations of his work. How would you
characterize the changes his work undergoes?
3. In the section “The Paintings,” how do you react to “Lavander Mist”? Taking
into account the elements and principles of art we’ve discussed, is it a
“quality” work?
4. What type of paint does Pollock prefer? Why? What other traditional
elements of painting does Pollock reject?
5. What defines “action painting”?
[I you wish to read a brief, recent assessment of the media's handling of the war, click here.]
Friday, April 4
Topic: Artist Case Study: Bob Timberlake and Thomas Kincaid
2. "Future Clouded for ‘Painter of Light’s’ Galleries," Los Angeles Times, February 3, 2003
3. "Rediscovering America: South Comfort Bob
Timberlake’s down home Carolina"
Browse: Bob Timberlake
Home Page
Monday, April 7
Optional readings on the War & Media: 1. The Other Air WarUnit V -- White Noise
Tuesday, April 8
Lecture: Sykes Auditorium 9:30
Read:
White Noise, DeLilo pp. 3-46
Walker Percy: "Novel
writing in Apocalyptic Times"
Study Questions
1. What is described in the opening paragraphs of the novel? How does
Jack Gladney, the novel’s protagonist and narrator, feel about this event?
2. What do we know about Jack and his family?
3. What is Jack’s professional life like?
4. What is the point of “The Most Photographed Barn in America”?
5. How is shopping portrayed?
6. What kind of tone is established in the novel?
Wednesday, April 9 Quiz 10
Read: White Noise, pp. 47-105
Study Questions:
1. What is the role of the media in the novel?
2.How does the novel depict consumerism?
Friday, April 11
Read: White Noise, pp. 109-63
Study Questions:
1. What is “The Airborne Toxic Event”? What is the cause of this event?
What are the effects of exposure to it?
2. What are the different ways that the cloud is described? What is the
significance of these changing terms?
3. How are Jack and his family affected by the Event?
4. What is Jack told by a SIMUVAC technician? What does it mean to say “you are
the sum total of your data” (141)?
5. What does Jack do to find spiritual comfort when he’s upset? In a general
sense, what is the role of spirituality in the novel?
Monday, April 14
Read: White Noise, pp. 167-219
1. How has Jack’s fear of death been intensified?
2. What is Dylar? What are its effects?
3. What does Jack learn about Babette? Who is Mr. Gray?
Tuesday, April 15 Note: The Quiz has been moved to Wednesday
Read: White Noise, pp. 220-71 (in sections)
Class will begin no later than 9:00.
Remember: The last required Convocation
(Awards Day) is today in Dana Auditorium at 10:50.
1. What suggestions does Murray give to Jack when Jack tells him about his own
fear of death?
2. What does Jack get from his father-in-law Vernon Dickey? What will he do
with this?
Wednesday, April 16 Quiz 11
Read: White Noise, pp. 272-321
1. What happens in Jack’s confrontation with Mr. Gray? Does the confrontation
accomplish what Jack hopes it will?
2. What does Jack want from the nun at the hospital?
3. How is Jack changed at the end?
4. What does the novel suggest about what constitutes a good life?
Friday, April 18 No Class Easter Holiday
Monday, April 21
Review for the final exam. Review Guide for the Final Exam Article (Kobre)
Tuesday, April 22 *****Reading Day*****
Wednesday, April 23 *****Exams Begin*****
Characters in White Noise
Beyond the Information Revolution
Reading:
http://www.ibiblio.org/cmc/mag/1995/mar/hyper/npcontexts_119.html (Excerpts
from Postman's book Technopoly:
The Surrender of Culture To Technology)
Reading:
http://www.aber.ac.uk/media/Documents/tecdet/tdet08.html (discussion of the
neutrality v. non-neutrality of
technology)
Read:
Generation IM
Read: Chapter 16 of Brave New World --
http://www.huxley.net/bnw/sixteen.html
MEDIA & BUSINESS
Media and Democracy from Ben Bagdikian
http://www.thirdworldtraveler.com/Media/DemoMedia_Bagdikian.html
Media Monopoly: Big Business
http://www.thirdworldtraveler.com/Media/MediaMonopoly_Bagdikian.html
Excerpts from Bagdikian's media Monopoly
http://eserver.org/filmtv/media-monopoly.txt
ADVERTISING
Videos of ads: test dummies and dope, from Feb 3. jan 27 has the super bowl ads under "previous"
http://www.adage.com/news.cms?newsId=36970
advertising claims and the fact that we are all affected by ads (those who say they are immune are kidding themselves
http://home.olemiss.edu/~egjbp/comp/ad-claims.html
advertising techniques http://www.adcracker.com/creativeideas/
ellen goodman on advertising using sex and violence doesn't work: http://www.postwritersgroup.com/archives/good0703.htm
SUV ads are misdireccted http://www.townhall.com/news/politics/200301/NAT20030110a.shtml
SUV ads announced http://ca.news.yahoo.com/030109/5/r97f.html
PSA's from the Ad Council (on AIDS and Racial Injusrtice)
http://www.leoburnett.com/content/news/2002/pr20020806-093601.htm
http://www.aegis.com/news/pr/2002/PR021115.html
INFORMATION AGE
information society: on post-Fordism, the new economy of information, need for flexibility in career prep
http://www.cultsock.ndirect.co.uk/MUHome/cshtml/media/infotech.html
http://www.cultsock.ndirect.co.uk/MUHome/cshtml/index.html
http://www.cultsock.ndirect.co.uk/MUHome/cshtml/media/infotech.html use this one, it works
Does communication technology affect the way we communicate, the style and the content of the communication
http://www.cultsock.ndirect.co.uk/MUHome/cshtml/media/techdet.html
The information age, Bill Gates, and Computers
http://www.gseis.ucla.edu/courses/ed253a/beatriz.htm
McLuhan, the internet, and the Global Community
http://www.aber.ac.uk/media/Students/bas9401.html
the general page that has the above articles and links to McLuhan and Postman
http://www.aber.ac.uk/media/Sections/influ.html
FROM "iwantmedia.com"
Who controls the information: Media conglomerates decrease diversity (so advertiserss can't find a diverse audience!)
http://www.medialifemagazine.com/news2003/feb03/feb03/4_thurs/news4thursday.html
Media conglomerates, the business of media, Greed.
http://www.calendarlive.com/printedition/calendar/cl-et-lowry5feb05,0,3198887.story
Media mergers and conglomerates, a chart from Frontline
http://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/
Media conglomeration is threatening our democracy
http://www.iwantmedia.com/people/people19.html
http://www.iwantmedia.com/consolidation.html
There should be limits on media ownership to preserve diversity (mentions
internet, etc.)
http://www.usatoday.com/news/opinion/editorials/2003-01-21-powell_x.htm
and
http://www.usatoday.com/news/opinion/editorials/2003-01-21-meyer_x.htm
Center for digital democracy -- keep diversity in information media
http://www.democraticmedia.org/issues/mediaownership/index.html
The creative community position paper on limiting ownership of media outlets
http://www.creativecommunity.us/page/page/305114.htm
Michale Powell (son of Colin Powell is FCC Director who says there is plenty of diversity in the media today, but this article differs
http://www.calendarlive.com/tv/lowry/cl-et-lowry15jan15,0,4149354.story
who owns what in the media?: http://www.cjr.org/owners/ (Who owns what in the media)
Companies appeal to consumers in many different ways to persuade them to buy
their products. As individuals, or in small groups, list television, magazine or
newspaper advertisements that use each of the techniques described below. Make a
list of specific products and describe how they use the techniques.
|
Advertising Techniques |
|
| avant garde | the suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy |
| bandwagon | the suggestion that everybody is using the product and that you should too in order to be part of the group e.g. a credit card company quotes the number of millions of people who use their card |
| facts and figures | statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h. |
| glittering generalities | "weasel words" are used to suggest a positive meaning without actually really making any guanrantee e.g. a famous sports personality says that a diet product might help you to lose weight the way it helped him to lose weight |
| hiddden fears | the suggestion that this product will protect the user from some danger e.g. a laundry detergent manufacturer suggests that you will be embarrassed when strangers see "ring around the collar" of your shirts or blouses |
| magic ingredients | the suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s |
| patriotism | the suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in Canada and employing Canadian workers |
| plain folks | the suggestion that the product is a practical product of good value for ordinary people e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product |
| snob appeal | the suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style e.g. a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery |
| transfer | words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user e.g. a textile manufacturer wanting people to wear their product to stay cool during the summer shows people wearing fashions made from their cloth at a sunny seaside setting where there is a cool breeze |
| testimonial | a famous personality is used to endorse the product e.g. a famous hockey player recommends a particular brand of skates |
| wit and humour | customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language |
(based on Tressler and Lewis, Mastering Effective English (Third Edition),
pp.470-472)